Senior Lifecycle Marketing Manager
Company: VirtualVocations
Location: Pasadena
Posted on: February 18, 2025
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Job Description:
A company is looking for a Senior Lifecycle Marketing Manager to
develop and execute lifecycle programs that engage and educate
customers.
Key Responsibilities
Develop and manage lifecycle programs across the customer
journey
Execute email, SMS, in-app, and push campaigns, including writing
and reporting
Lead creative development for campaigns and identify new automation
trends
Required Qualifications
5+ years of experience in B2C lifecycle marketing, preferably in a
mobile app or startup environment
Extensive experience with email, push notifications, SMS, and
in-app messaging
Analytical mindset with the ability to leverage data for
decision-making
Experience with marketing automation tools, such as Braze
Ability to thrive in a fast-paced environment and work
autonomously
Keywords: VirtualVocations, Pasadena , Senior Lifecycle Marketing Manager, Advertising , Pasadena, California
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