Growth Marketer

Company: Tubi Tv
Location: Los Angeles
Posted on: April 6, 2025

Job Description:

Tubi is a global entertainment company and the most watched free TV and movie streaming service in the U.S. and Canada. Dedicated to providing all people access to all the world's stories, Tubi offers the largest collection of on-demand content, including over 250,000 premium movies and TV episodes and over 300 exclusive originals. With a passionate fanbase and over 80 million monthly active viewers, the company is committed to putting viewers first with free, accessible entertainment for all.About the Role:As a Growth Marketer, you'll strategically plan and operationalize the growth marketing's vision through identifying and capitalizing on scalable opportunities. You'll make data-driven decisions, own KPIs, manage partners, and work cross-functionally. Your role will require a focus on quantifying your efforts, ideating on new initiatives to produce positive results, executing on these initiatives, and sharing results.What You'll Do:

• Develop a deep understanding of our consumer audience and the Tubi value proposition
• Use measurement frameworks to evaluate and optimize your work, including LTV and Acquisition Cost
• Manage various marketing initiatives across mobile, web, or CTV, including successfully hitting KPI targets (such as ROAS)
• Manage the media buying cycle: tracking, asset generation, optimization, partner management, reporting, cross-functional communication
• Provide detailed insights into partner performance and make recommendations on next steps
• Work closely with creative/design team to optimize assets, including making testing recommendations
• Work collaboratively with Brand Marketing to align efforts and resultsYour Background:
  • Positive, inquisitive, attitude with a strong desire to learn
  • 6+ years of experience in B2C growth marketing, performance marketing, AdOps, or relevant field
  • Skills in data querying (SQL), data manipulation (Excel), data analysis (Excel or R) of large sets of data
  • 4+ years direct hands on keyboard media buying experience (Google Ads, Facebook Ads, or DSP product)
  • Strong organizational and project management skills, including use of JIRA or Shortcut
  • Ability to make business cases and effectively communicate them via MS or Google Office
  • Working well with ambiguity and thriving in a fast-paced environment
  • Experience working cross-functionally, managing priorities and expectations with business partners
  • Bachelor's degree in Marketing, Econ, Finance, or equivalentBonus:
    • Experience managing media campaigns on Google Ad Campaigns + SEM
    • Experience working with incrementally measurement frameworks using control/exposed cohorts
    • Technical degree (Math, Stats, Comp Sci) - Experience using AI tools to auto-generate marketing copy or creative assetsPursuant to state and local pay disclosure requirements, the pay range for this role, with final offer amount dependent on education, skills, experience, and location is listed annually below. This role is also eligible for an annual discretionary bonus, long-term incentive plan, and various benefits, including medical/dental/vision, insurance, a 401(k) plan, paid time off, and other benefits in accordance with applicable plan documents.$105,000 - $150,000 / year + Bonus + Long-Term Incentive Plan + BenefitsTubi is a division of Fox Corporation, and the FOX Employee Benefits summarized here, covers the majority of all US employee benefits. The following distinctions below outline the differences between the Tubi and FOX benefits:
      • For US-based non-exempt Tubi employees, the FOX Employee Benefits summary accurately captures the Vacation and Sick Time.
      • For all salaried/exempt employees, in lieu of the FOX Vacation policy, Tubi offers a Flexible Time off Policy to manage all personal matters.
      • For all full-time, regular employees, in lieu of FOX Paid Parental Leave, Tubi offers a generous Parental Leave Program, which allows parents twelve (12) weeks of paid bonding leave within the first year of birth, adoption, surrogacy, or foster placement of a child in addition to applicable government leave program(s) and FOX's short-term disability policy. This time is 100% paid through a combination of any applicable state, city, and federal leaves and wage-replacement programs in addition to contributions made by Tubi.
      • For all full-time, regular employees, Tubi offers a monthly wellness reimbursement.We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, gender identity, disability, protected veteran status, or any other characteristic protected by law. We will consider for employment qualified applicants with criminal histories consistent with applicable law.
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Keywords: Tubi Tv, Pasadena , Growth Marketer, Other , Los Angeles, California