Manager, Product Marketing

Company: ChromaDex
Location: Los Angeles
Posted on: November 16, 2024

Job Description:

Join our TRU Crew! (NASDAQ:CDXC) is a global bioscience company dedicated to healthy aging. Our scientists partner with leading universities and research institutions worldwide to discover, develop, and create solutions to positively impact human health. Our flagship ingredient, nicotinamide riboside, is backed by clinical and scientific research. Our consumer product is , which safely and effectively increases NAD levels, a vital cellular resource that supports healthy living and improving the way we age.We need smart, collaborative people to help us build the next frontier bioscience company dedicated to enabling wellness and well-being for every demographic. Our culture encourages and supports continuous learning and improvement while helping individuals and teams achieve their full potential. We embrace diversity and inclusivity while promoting equality and fairness in the workplace.We are a flexible hybrid work environment with offices in Westwood CA, Tustin CA, and Longmont CO. We are dog friendly and people friendly, too!Who are you?

• Whip smart - we're looking for candidates with a keen intellect who quickly learn what they don't know.
• Adaptable - Able to apply yourself on a wide variety of tasks on a daily basis.
• Analytical - Can assess and leverage systems and processes to figure out more effective ways to get things done.
• Hustle - Someone with a sense of urgency who does what it takes to get the best results.
• Passionate - Yes! About collaborating, about problem-solving, and about making a difference.
• You're an ACE! - Great Attitude, Commitment to success, and Ethics in how you work and how you think.What's the Role?We are seeking a dynamic and experienced Product Marketing Manager to join our team, reporting to the Product Marketing Director. In this role, you will be supporting the development and execution of comprehensive marketing strategies for our bioscience products targeting consumers, healthcare professionals (HCPs), Retail channel, and B2B partners. You will collaborate closely with cross-functional teams, including sales, finance, and regulatory, to ensure our products meet the diverse needs of our audiences and ultimately improve patient outcomes.What You'll Do:
• Support the development and implementation of integrated marketing plans for our bioscience product portfolio, focusing on engagement with consumers, HCPs, and B2B partners.
• Conduct market research to identify trends, competitive landscape, and customer needs across all target segments.
• Create targeted marketing campaigns and materials tailored to consumers, HCPs, and B2B partners, including presentations, brochures, digital content, and educational resources.
• Collaborate with the sales team to develop sales enablement tools that effectively communicate product value propositions to each audience.
• Analyze product performance and customer feedback to refine marketing strategies and ensure alignment with business goals.
• Monitor industry trends and regulatory changes to proactively adapt marketing strategies and messaging for all stakeholders.
• Organize and participate in industry conferences, webinars, and other events to promote our products and engage with consumers, HCPs, and B2B partners.
• Build and maintain relationships with key opinion leaders (KOLs), influencers, and industry stakeholders to enhance product visibility and credibility.What We Need From You:
• Bachelor's degree in Marketing, Business, or a related field; MBA preferred.
• 5+ years of product marketing experience in the bioscience, biotechnology, or pharmaceutical industries, with a strong focus on consumer and HCP marketing.
• Proven track record of developing and implementing successful marketing strategies and campaigns for diverse audiences.
• Strong understanding of the bioscience landscape, including regulatory considerations and market dynamics.
• Experience in retail marketing and international marketing is a plus.
• Excellent communication and interpersonal skills, with the ability to influence and engage stakeholders at all levels.
• Project management skills to lead multiple cross-functional projects to keep them on track.
• Analytical mindset with the ability to interpret data and make data-driven decisions.
• Experience working with cross-functional teams in a fast-paced, collaborative environment.Compensation:$100,000 - $130,000 a yearThe compensation that is offered to a successful candidate will depend on the candidate's skills, qualifications, and relevant experience.Who we are:We are an equal opportunity employer that operates with an emphasis that People Matter. We respect and will consider every and all kinds of people regardless of race, color, religion, sex, sexual orientation, gender identity, age, natural origin, protected veteran status, disability, or any other factors prohibited by law or humanity.
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Keywords: ChromaDex, Pasadena , Manager, Product Marketing, Advertising , Los Angeles, California