Product Marketing Specialist- Marketing Audience Lead

Company: CyberSearch
Location: Los Angeles
Posted on: November 8, 2024

Job Description:

Product Marketing Specialist- Marketing Audience Lead (Hybrid, 3 days onsite-Tues, Wed, and Thurs.)
6-month contract (potential extension)
Los Angeles, CA 90071
Overview:

• 
  
• This role will drive the execution of the Multi-Asset marketing plan and will interface with key business partners, primarily across Product and Sales.
  
• Helps to define the marketing strategy for their area of responsibility with senior business leaders and ensures execution is aligned to marketing and business objectives. Builds a broad and deep understanding of the business landscape, the audience(s) and client(s) served, the competitive environment and marketing best practices.
  
  Primary responsibilities/essential functions:
  
  • 
    
  • Establishes the business priorities for the audience by working with client segment teams, business groups, and senior leaders.
    
  • Uses data to design and adapt marketing activities in real time to maximize success. Course-corrects marketing activities to achieve audience goals.
    
  • Determines ROI of marketing activities.
    
  • Develops and implements the overall marketing strategy for the target audience to achieve the desired change in audience behavior or attitudes.
    
  • Partners with marketing research, sales, and product teams to develop powerful audience insights that drive the achievement of business objectives.
    
  • Translates business opportunity into marketing actions by developing the marketing brief from which the go-to-market plan will be developed.
    
  • Partners with cross-functional marketing team to develop and deploy marketing programs aligned to the business objectives and strategies by leading an agile team and delivering via agile methodologies and practices.
    
  • Translates business problems into creative direction by developing a focused brief. Evaluates creative via this brief and provides effective and constructive creative feedback during creative development.
    
  • Creates strong stakeholder relationships with leaders in marketing and the client segment team.
    
  • Leads the establishment and the delivery of campaign reporting and overall segment analysis for the target audience.
    
  • Measures audience engagement with marketing efforts.
    
  • Tracks and records changes in attitudes or behaviors over time.
    
    Skills/qualifications:
    
    • 
      
    • Bachelor's Degree & 7 years of overall experience in marketing, asset management, or wealth management/mutual fund marketing.
      
    • Demonstrates good knowledge of current marketing technology, tools, and digital channels, including social media, search, content marketing.
      
    • Ability to collaborate and develop/maintain working relationships inside and outside the organization to enable effective completion of business objectives.
      
    • Demonstrates effectiveness in leading/facilitating a variety of meetings.
      
    • Demonstrates ability to lead and manage projects across multiple teams or groups.
      
      
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Keywords: CyberSearch, Pasadena , Product Marketing Specialist- Marketing Audience Lead, Advertising , Los Angeles, California